Performance & Social Marketing
Spend judged on
outcomes, not reach.
Paid search and social, ad creative and video editing, landing pages and conversion tracking — built on the same brand and site system, so the ad, the click and the page all say the same thing.
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The Theory
Creative is the variable.
Everything else is settings.
Ad platforms have automated most of the levers agencies used to charge for. Targeting, bidding and placement are largely machine-decided now. What still moves results is what you feed the machine — the creative, the offer and the page it lands on.
That's why this service includes video editing and creative production rather than treating it as someone else's problem. An account manager who can't produce new creative is optimising within a ceiling they can't raise.
The first three seconds decide the budget
On social, the hook is the whole game. A viewer decides in about three seconds whether to keep watching, and the platform decides how much cheap reach you deserve based on how many people do. Better hooks lower your cost per result more reliably than any bid adjustment.
Match the ad to the page, or pay twice
The most common waste we see isn't bad targeting — it's an ad promising one thing and a page delivering another. You pay for the click, then lose the visitor in four seconds. Dedicated landing pages built to continue the ad's message are usually the cheapest performance gain available.
Volume beats perfection in creative
No one reliably predicts which creative wins. What works is producing enough variations to find out quickly, killing losers without ego, and scaling what the data supports. That's a production problem as much as a media-buying one.
Track outcomes, not proxies
Impressions, reach and engagement are diagnostics, not results. If a call, a form or a booking isn't defined as a conversion event before launch, you'll optimise toward whatever the platform finds easiest to deliver — usually cheap attention from people who'll never buy.
Hook-first
Every creative built around the opening three seconds, then the rest earns the click.
Message match
The landing page continues the ad's promise instead of resetting the conversation.
Tested in volume
Multiple angles and formats shipped, judged on data, losers cut without argument.
Outcome tracked
Conversion events defined before spend starts, so results are measured not estimated.
What We Run
Six moving parts,
one accountable team.
Paid search
Capturing demand that already exists, at the moment someone is looking to buy.
- ✓Account structure & keyword strategy
- ✓Negative keyword hygiene
- ✓Ad copy testing
- ✓Call & form conversion tracking
Paid social
Creating demand where people aren't searching yet — the format where creative decides everything.
- ✓Meta, TikTok & LinkedIn campaigns
- ✓Audience & retargeting structure
- ✓Creative testing frameworks
- ✓Budget pacing & scaling rules
Video editing & creative
Short-form video, static ads and motion graphics produced in-house, in volume.
- ✓Hook-led short-form edits
- ✓Captions, motion & sound design
- ✓Static & carousel ad sets
- ✓Multiple aspect ratios per concept
Landing pages
Dedicated pages that continue the ad's message and remove every competing exit.
- ✓Message-matched to each campaign
- ✓Fast mobile load targets
- ✓Single-CTA structure
- ✓Variant testing
Organic social systems
A repeatable content engine so the channel keeps working between campaigns.
- ✓Content pillars & calendar
- ✓Templates in your brand system
- ✓Repurposing long into short
- ✓Profile & bio optimisation
Tracking & reporting
Attribution set up properly, then reported in language a business owner can act on.
- ✓GA4 & platform pixel setup
- ✓Conversion event definition
- ✓Cost per enquiry, not per click
- ✓Monthly review & next actions
Video & Creative Studio
Editing built for
the feed, not the festival.
Ad video has almost nothing in common with brand film. It's watched on mute, on a phone, by someone who didn't ask for it, with a thumb ready to move. So we cut for that: hook in three seconds, captions always on, one idea per edit, one call to action.
Every concept ships in multiple aspect ratios and multiple hook variants, because the same body of footage will perform completely differently depending on how it opens. That's not indecision — it's how you find the winner without guessing.
Reels, TikTok, Shorts and Stories. The primary format for paid social and the one we produce most.
In-feed placements where a taller frame wins more screen without cropping badly.
YouTube, website heroes and presentations, cut from the same shoot day.
Animated explainers, kinetic text and logo stings built in your brand system.
The Campaign Funnel
Five gates between
a scroll and a sale.
Ad spend fails at one of five specific points. Knowing which one is broken is the difference between fixing a campaign and refunding a budget.
Stop
Did the hook hold them?Watch
Did they stay past three seconds?Click
Was the offer worth a tap?Land
Did the page match the ad?Convert
Was the next step easy?Earning the first second
Motion, contrast, a face, or a line that names the viewer's problem. If the hook fails, nothing downstream gets a chance — and the platform quietly raises your costs.
Holding attention on mute
Captions, pace and one idea per edit. Three-second retention is the metric platforms reward, and it's almost entirely an editing decision.
Making the offer worth it
People click offers, not adverts. A specific, low-friction next step — an audit, a quote, a call — outperforms "learn more" every time.
Continuing the conversation
The page must repeat the ad's promise in the first screen. Sending paid traffic to a generic homepage is the most expensive habit in this industry.
Removing the last friction
Short forms, click-to-call, no surprise steps. And once the enquiry lands, automation makes sure it's answered before the interest cools.
How It Runs
Five phases,
then a monthly cycle.
Audit
Existing accounts, tracking, creative and landing pages reviewed before any spend moves.
Week 1Set up
Tracking, pixels and conversion events fixed first, so results can be measured from day one.
Week 1–2Produce
Landing pages built and the first creative batch edited — several hooks, several formats.
Week 2–3Launch
Controlled spend with a testing structure, not everything live at full budget on day one.
Week 3–4Scale
Winners scaled, losers cut, new creative shipped on a cycle. Reported monthly with actions.
MonthlyOn budget: ad spend is paid by you directly to the platforms, never through us. Our fee covers the strategy, production and management — so there's no incentive for us to recommend spending more than the work justifies.
Case Study
Campaign-led brands,
built to be advertised.
Two builds where paid traffic is the primary channel — so the brand, the pages and the tracking were designed around campaigns from the start rather than retrofitted afterwards.
Paying twice for the same visitor
Both businesses depend on paid traffic, and both were sending campaign clicks into generic pages that restarted the conversation. The ad did its job, the page undid it, and the cost per enquiry absorbed the difference.
Design the destination first
We treated the landing experience as part of the ad rather than a separate asset — same promise, same language, one action available — then built creative in variants so the winning angle could be found with data instead of opinion.
What we delivered
- ✓Campaign-ready brand and page system
- ✓Message-matched landing structures
- ✓Short-form creative in multiple hooks and ratios
- ✓Conversion events and pixel setup
- ✓Lead routing wired to the enquiry form
- ✓Reporting framed on cost per enquiry
Spend you can actually judge
Both now run campaigns where the click, the page and the follow-up are one continuous experience, with attribution in place so budget decisions are made on measured cost per enquiry rather than on platform-reported reach.
Where We Run
Platforms chosen by
where your buyers are.
Not every business belongs on every platform. We'd rather run two channels properly than six badly — and ad accounts are always created in your name, with your billing.
Search, Performance Max and remarketing. Best where demand already exists and intent is explicit.
The volume channel for short-form creative, retargeting and local service businesses.
Cheapest attention when the creative is genuinely native. Punishing when it isn't.
Expensive per click, worth it for high-value B2B where job title is the targeting.
Long-form and pre-roll, usually cut from the same footage as your short-form set.
The scoreboard. Conversion events defined here so every platform is judged the same way.
Essential for clinics and service businesses where the phone, not the form, is the conversion.
One report pulling every channel together, so channels can be compared honestly.
FAQ
Before you
spend a pound.
It depends on your cost per click and how many conversions you need before the data means anything. As a rule, if the budget can't produce enough conversions in a month to tell a winning creative from a lucky one, you're paying for noise. We'll tell you honestly at the audit stage whether the number you have in mind is workable — and we've told people to wait before.
No — you pay the platforms directly, on your own card, in accounts owned by you. Our fee covers strategy, creative production, landing pages and management. That separation matters: we have no financial reason to push you toward spending more than the results justify.
We produce it as part of the service. That's deliberate — on social, creative is the main lever, and an agency that can't make new creative is stuck optimising settings. You get multiple hooks and multiple aspect ratios per concept, so testing is possible rather than theoretical.
It helps, but no. Founder-led video usually outperforms polished stock because it feels like a person rather than an advert — but we also build motion graphics, text-led edits, screen recordings and customer-story formats that work without anyone filming themselves.
Paid channels produce data immediately, but the first few weeks are learning rather than earning — the platform is calibrating and we're finding which creative and offer combination works. Expect a genuine read at around 30 days, and meaningful optimisation from there. Anyone promising profitable scale in week one is guessing.
No. Results depend on your offer, pricing, margins, competition, sales process and market conditions — most of which sit outside an ad account. What we commit to is measurable tracking, tested creative, honest reporting on cost per enquiry, and telling you plainly if a channel isn't working rather than quietly billing another month.
You do. Ad accounts, pixels, analytics and the finished creative files are all yours, set up in your name from the start. If the engagement ends, you keep the assets, the audiences and the history.
Find out what your spend is actually buying.
We'll review your current campaigns, creative and tracking, and show you which of the five gates is leaking — no obligation, and the review is yours either way.